The October cookie rush and why boxes matter
Halloween is one of the busiest months for decorated cookie sellers. Pumpkin, ghost, bat, candy corn and spider web designs sell as sets for parties, classrooms and gifts.
Most of these sets are ordered for a specific day. A themed box makes the set feel ready to give, and it photographs well for your preorder posts.
Because the season is short, every box you print should sell inside a few weeks. Planning sizes and quantities carefully matters more than it does for year-round packaging.
Customers also buy Halloween cookies as hostess gifts and office treats. In both cases, the box is seen before the cookies are.




