Custom Kraft Macaron Boxes with a Natural Brown Finish

Macarons are already colorful. A kraft box gives them a calm brown background, so pink, pistachio and lavender shells stand out.

Kraft also suits bakeries with a handmade or farm-to-table feel. It looks honest and unfussy, which fits a small shop or a market stall.

Many sellers also like that kraft hides small marks. A brown box handled at a busy counter still looks clean at the end of the day.

Typical buyers include home macaron bakers, patisseries, coffee shops and wedding caterers. Most want one box that works for both counter sales and small gifts.

Macaron shells crack when they bump each other. A fitted insert with round cavities gives each one its own seat.

For tube and tray styles, macarons stand on edge in a row. For flat gift boxes, they sit in a grid face up.

Inserts can be kraft or white board. A white insert inside a kraft box makes the macarons look brighter, while a kraft insert keeps the look plain and consistent.

If you sell several sizes, send us all of them before we cut. Large and mini macarons need different cavities, even when the box size looks similar.

The same idea works for cookies, too. If you also sell sandwich cookies or alfajores, our cookie boxes with fitted inserts use matching cavity layouts.

A clear PET window shows off the colors, which sells macarons on sight. It works well at counters and markets.

A solid lid keeps the macarons as a surprise. It suits gift boxes, wedding favors and online orders where the photo already did the selling.

A tube-style box can also take a window along its length. Six macarons on edge behind clear film make a strong counter display.

If you add a window, line it up with the insert so each macaron sits under the film, not under a strip of board. We show this on the proof.

Macarons are best kept chilled. Kraft board can soften if it sits in a damp fridge for days, so keep boxes closed and away from wet surfaces.

Let chilled macarons come to room temperature inside the closed box. This reduces condensation on the shells and the board.

Pack boxes on the day of sale where you can. Macarons that sit boxed in a warm room for hours can soften at the feet.

If your fillings are rich in butter, a lined insert helps. Food-contact grade materials are available on request; tell us how the macarons will sit in the box and whether they will be chilled.

Delivery orders need a little more care. Place the kraft box in a cool bag or a snug outer carton so it does not slide around on a warm car seat.

Kraft is forgiving, but a few choices can let it down. These come up most often on proofs.

Fine detail is the biggest one. Thin lines and small text spread slightly on kraft, so keep type at a readable size and avoid hairline borders.

Another is a box that is too deep. Macarons that can rise and fall inside a tall cavity knock against the lid and crack. The cavity should hold them snugly.

A third is choosing kraft for a line that needs a bright white look. If that is your case, browse our macaron and specialty packaging range before you commit.