Why white board prints your colors best
Ink is slightly see-through, so the board color always shows through a little. On white SBS board, nothing tints your colors.
That matters for brands with a precise shade. A teal, coral or lilac logo prints closest to the screen on white board.
Kraft and colored boards shift those same inks darker or duller. If your brand color has to match across bags, labels and boxes, white is the safe base.
White board also makes photos pop. Product shots for an online shop look sharper when the box behind the cookies is bright and neutral.




