How a rigid box differs from a folding carton
A folding carton is cut from one sheet of paperboard and folded by hand. A rigid box is formed from thick chipboard, then wrapped in a printed paper skin.
The result does not flex when squeezed. The lid lifts off with a slight pull of air, which buyers read as quality before they see a single macaron.
Rigid boxes also stay around. Many people keep them for jewelry, notes or keepsakes, so your logo stays on a dresser for months.
If you want to compare lighter options first, our full range of custom macaron boxes covers folding styles too.




