Why bread and pastry belong in paper
Crusty bread goes soft when it is sealed in plastic too soon. Paper lets steam escape, so a baguette or sourdough keeps its crust on the way home.
Pastries benefit too. A croissant in paper stays flaky longer than one closed in a tight film bag.
Paper also feels right in a bakery. It folds, crinkles and tears the way customers expect a fresh loaf bag to behave.
Many customers also reuse a sturdy paper bag to store bread at home for a day. That keeps your logo on their kitchen counter after the visit.




